Blurring lines between Apple, Facebook, Google and Amazon
Every big player in market is trying to become one stop shop.With these ever expanding service/product portfolio, Porter's concept of core competencies seems to becoming irrelevant. Google and Amazon is encroaching into the apple's space with its "Nexus" and "Kindle" respectively, Facebook has recently started the option of gifting, Apple always had IOS against Android.
So what is the truth? Are these big mighty giants actually defying the concept of core competencies or this is just a case of diversification into different business or is this debate is fundamentally wrong and Mr Porter is infallible because concept of core competencies apply only to mature markets and markets which we are talking are still far from maturity.
Or can there be an all-encompassing view that core competencies is a dynamic thing as these companies have expanded their portfolio they have moved from individual products to PLATFORMS. They are just connecting people and in an attempt to do that they are providing everything which they can....
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