Bing:
In the latest example of brand advertising integrated into social games, Microsoft ran an advertising offer for Bing within Zynga's hit game FarmVille. If users became a fan of Bing's Facebook Page by clicking on a sponsored ad on the bottom right of the FarmVille main page, they'd receive 3 Farm Cash (FarmVille's virtual currency). The effort was apparently successful, as Bing's page went from slightly more than 100,000 fans on Monday to more than 500,000 in a day.
Google:
Google in order to increase the number of google plus users have introduced the policy that in order to comment on youtube they need to have a google account. Many people visit youtube minimum once a day and comments usually after 8 video. This comment part helps google show that number of active users of google plus are far more that actually the number of persons using google plus genuinely.
Amazon:
"Amazon's business practices are 'scorched-earth capitalism.' They don't win unless they destroy their competition and then rub their noses in it."–author Dennis Lehane in Richard Russo's "Amazon's Jungle Logic", New York Times, December 12, 2011
Amazon uses "loss leaders" to gain an unfair pricing advantage over their bookselling competition. Selling certain books (or Kindles) at a loss or no profit entices customers to their website to buy big ticket items (often non-book items, like electronics, since books are only a tiny fraction of Amazon's Walmart-esque business model). Also Amazon refuses to pay taxes in most states, even when they have a physical presence there. By not paying state sales taxes, Amazon gains an advantage in pricing perception over independent bookstores because their prices seem lower by 5 to 8% (the sales tax rate in most states).
Facebook:
Facebook released two crucial updates to its legal documents that says in case you haven't read it yet here it is. Facebook's Statement of Rights and Responsibilities states that by being a user of the site, you automatically give the company permission to use your personal information for commercial purposes. Additionally, if you are a user of the site and are below the age of 18, the fact that you have access to an account means "you represent that at least one of your parents or legal guardians has also agreed to the [new] terms on your behalf" – this includes the use of your name, profile picture, content, and other pertinent information.
Kind regards,
Ravi Ranjan
12DM-119
EBUS-B
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