Key learnings from week 2

There are different kinds of business models which are applicable to different kinds of businesses/sectors/industries. The EGG model defines the importance of various role players of growth in the business.

The Customer is at the center of the model and this central core is the same throughout the decision making process. The customer is the king in most number of companies as their prime motto is profitability and it is the customer who shells out money.

The outer part, the white of the egg, consists of Values, Capabilities and Resources. There are four stages of e-commerce business model. These are – Value Cluster and Target Group, Market Space Offering, Resources and the Financial Model.

Reaching the customer is being optimized by companies with internet marketing techniques like search engine optimization, customer relationship management etc. 

(I was not present in this class, but I have tried to write what I learnt later about it)

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Regards,

Sonam Gupta

12IT-026

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