Re: 4th blog for E-Business (12DCP-115)

"How Seafood from Alaska is reaching its end consumer in China directly!!"

 

(This story appeared in IntraFish.com on Nov 6, 2013)

 

In China, there's a strong appetite for fresh, high-quality imported food and Alaskan seafood makes a great choice.

 

To address this need, Alaska Seafood Marketing Institute (ASMI) developed a campaign in collaboration with the U.S. Department of Agriculture's Agricultural Trade Office, Shanghai. Through this, the seafood from Alaska is sold in China directly to the consumers through a famous website Tmall.com.

 

During this 9-day campaign that ran from Oct 14- 25, almost 33,759 orders were placed of worth $1 million. Alaskan Fishermen supplied it directly to the customers; most of them were smaller retailers and restaurants. The average seafood order was $29.62. The nutritional value, taste, characteristics and recipes were also provided to customers.

 

The campaign was a huge success, exceeding expectations by 17 percent. Alibaba group, the parent company of Tmall.com is planning to launch a second campaign in this series as well. If this is also successful, it could drastically change the way how Alaska fishermen globally market and sell their products, effectively cutting out any "middlemen" and dealing directly with customers.

This could also show US businesses how online promotions can help them sell to China.

Regards,

Swathi Burugupalli

12DCP-115

+91-7840085065