The customers are increasingly using multiple devices for communication today and it is only necessary that the website experience should also be integrated across all devices. With this comes in Responsive Web Design. Responsive Web Design is aimed at creating websites which provide optimum viewing experience with minimum variation across all devices while keeping the same website address. This means doing away with m.dot and t.dot type urls. But like every new technology it has its own advantages and flip-sides which need to be weighed before we draw any conclusions.
The Case For
1. Unified Approach
One single URL and one single HTML code. Besides improving the customer experience it also eases the maintenance and upgrade of website. One set of URLs also carries SEO benefits — all back links will point to a single domain, and your "mobile site" can leverage the link graph your domain has acquired.
2. User Experience
It provides a user experience like never before. Seamless integration and automatic adaptation to the device in use ensures a user friendly experience.
The Case Against
1. Page Load Speed
The website is heavier to load and cause serious concerns over mobile devices. The improving internet speeds and processing power of mobiles and tablets this may not be a concern in the future.
2. Cost
Complex Design and this being a new concept, the cost of building a responsive website is significantly higher.
3. Process Change
For many organizations, going responsive will require organizational and process change. Design and development can't work in silos any more. Outsourced teams need to find a way to work together, or an in-house team must be adopted.
4. Design Constraints
Sites that use advertising to monetize can find it challenging to fit standard ad units into responsive designs, but it is possible.
Verdict : It is only a matter of time when we will witness a mass movement towards Responsive Web Design. The important question however, is not if but when an e-commerce company should move to this new platform.
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Thanks & Regards
Sameer Doda,
12DM-126 The Case For
1. Unified Approach
One single URL and one single HTML code. Besides improving the customer experience it also eases the maintenance and upgrade of website. One set of URLs also carries SEO benefits — all back links will point to a single domain, and your "mobile site" can leverage the link graph your domain has acquired.
2. User Experience
It provides a user experience like never before. Seamless integration and automatic adaptation to the device in use ensures a user friendly experience.
The Case Against
1. Page Load Speed
The website is heavier to load and cause serious concerns over mobile devices. The improving internet speeds and processing power of mobiles and tablets this may not be a concern in the future.
2. Cost
Complex Design and this being a new concept, the cost of building a responsive website is significantly higher.
3. Process Change
For many organizations, going responsive will require organizational and process change. Design and development can't work in silos any more. Outsourced teams need to find a way to work together, or an in-house team must be adopted.
4. Design Constraints
Sites that use advertising to monetize can find it challenging to fit standard ad units into responsive designs, but it is possible.
Verdict : It is only a matter of time when we will witness a mass movement towards Responsive Web Design. The important question however, is not if but when an e-commerce company should move to this new platform.
--
Thanks & Regards
Sameer Doda,
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