The e-commerce market in India is booming. From online fashionable clothes site like FashionAndYou.com to baby product merchandise like FirstCry.com, the market, despite multiple challenges, is seeing an upsurge. Globally, India holds the third position in the e-commerce segment.
Selection of products and services is a factor that is governing the e-commerce boom. While it is comparatively easier for established brands to develop a website and earn millions in sales; small or medium sized start-ups or relatively unknown companies are making their presence felt in the Indian e-Commerce sphere.
One such highly optimized niche website is BatteryBhai.com. BatteryBhai is a niche-based e-commerce site to buy car batteries and inverter batteries as one would on any other online shopping site. It is a multi-brand battery store. The website is an initiative by the New Delhi based WGM Media Service Pvt. Ltd. With a cumulative experience of 30 years with them, the co-founders Kuldeep Singh, Vishwa Deep and Varun Joshi, started the website in 2011 and earned about 5 lakh INR in the first year of operations.
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