FRN-303 article n°2

Dear sir, 

Please find attached my second article

Mathilde Noizet

Google lauch its own label for e-commerce: "Reliable traders"

Trust  is in the center of the relation between e-storekeeper and Internet user-customer. The consumer can choose by making its purchases on renowned sites or to rely on a certified labels for quality of service and for safety.

There are already many labels  but Google also intends contribute to e-safety with its own baptized approach ' Reliable traders'.

After a launch in the United States, the engine launches this label in France, and test it first in with 5 brands: Spartoo.com, Shoes.fr, Maisondumonde.com, Tati.fr and Wanimo.com. After the first returns, the principle will be spread to all the cybertraders in 2014 (those who realize at least 200 orders a month, a figure susceptible to evolve).

Concretely, this label appears under the shape of a badge shown on the homepage of the on-line trader.

In passing the mouse on this badge, the Internet user reaches diverse informationsupposed to illustrate the quality of service and the performances of the site : percentage of orders delivered with no problem at all, average time to prepare a command, respect for deadlines, resolution of problems... Other information can be shown, the purpose always being to inform at best the buyer.

But Google goes further than the simple label by offering a free protection of the purchase. At the time of the validation of the order, the buyer can activate this protection which is validated by e-mail

In case of problem with the trader, the Internet user can then reach a dedicated interface of contact which allows Google to play the intermediaries. The engine promises a help and even in certain cases a refund of the purchase which can go to 1000 euros.

This new offensive of Google in the universe of the e-commerce where it is already very powerful raises nevertheless some questions, the most importa,t one being: how will be verified the quality information of service?

Google explains that the reliability of the data will regularly be verified. In a automatic way by recutting the data with the carriers for example and the manual worker by making orders. In case of negligence, the badge can be removed.