Incidences of fraudulent practices in E-commerce often dents the confidence of online customers. Strict regulation and checks is the need of the hour. Today's news highlights increasing complaints which becomes a pivotal issue: http://economictimes.indiatimes.com/news/news-by-industry/services/retail/e-commerce-sites-now-get-bitten-hard-on-deluge-of-buyer-complaints/articleshow/24558186.cms
E-commerce is often touted as the sunshine sector and, every so often, statistics are quoted on the increasing number of Indians who are taking to shopping online, thanks to ease of access to the internet as well as plastic money.
But with every rose bush comes thorns, and way too many of those have surfaced in recent times. As recently as May 2013, Timtara, an e-commerce venture focused on electronics, not only shut down but its founders were arrested after 200 consumers alleged that the company was guilty of fraudulent transactions worth over Rs 12 lakh.
Complaints On The Rise
Timtara received a fair bit of media attention but the truth is that many more customers have, over the last seven years (during which there has been a rise in e-commerce ventures), burnt their fingers because they either not received the goods they ordered online or hit a wall while asking for a refund for goods that were not satisfactory.
Ankur Singla, CEO and founder of Akosha.com, an online consumer complaints platform that also helps customers recover their losses, says that in the last couple of years, e-commerce complaints have risen dramatically and now comprise 15-16 per cent of the complaints Akosha receives.
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