Interesting Numbers about Online Businesses:
The crux of online business is to make people buy online. So if we can understand where and when people are online and what they do online, we can tweek our marketing campaigns and the ad spends accordingly to suit the target customers. People used to come review products offline and then go to shops to buy them. Now, with the evolution of social awareness, people have started reviewing online and mostly the origin of a sale comes from a random keyword search, which then ends up in a sale. Let's see some quick facts and their implications.
97% of purchasing decisions begin on the Internet:
"Google Think Insights" studies show that consumers have become very much dependent on web-accessed info about anything. This also applies to the kind of information that has to do with marketing that companies ferret out to lure people into their offerings. What people decide on buying first begin by having themselves well-informed with regards to product/service package specifications, price range, payment terms, discounts, delivery schedules and warranties.
The primary method starts with potential customers typing out certain keywords in search engines on the net that they perceive to be suitable or applicable to the kind of requirements they have in mind. The moment web users successfully initiate the online interaction, so begins the decision making as they ponder about the web choice available to them from one product/service to another; or what brand offers this and what other brand offers that. This is the era of web search and very few people actually hop from one store to another to canvas around about such above-mentioned info.
95% of consumers use smartphones to find out about local businesses:
While it has become moot and academic that web search is the primary method of canvassing, new online tech developments are just as quickly changing consumer ways with regards to getting web access. Mobile devices have become more and more prevalent as opposed to desktop PCs as tools for looking up local businesses online. There are a number of compelling reasons why this is so such as:
§ People have become more mobile as workers as matter of professional preference.
§ Mobile devices such as smartphones, tablets and phablets function as well as PCs for web access.
§ Retail apps in mobile devices make purchasing online doable even while you're road-bound.
§ It is convenient to do so and adds to the overall user experience of mobile devices and virtual shopping.
49%- of the time is spent by people on media consumption using various devices:
People spend almost half of their time, either for work or play, glued to various online devices consuming various media like blogs, games, websites, social media, videos, and search engines. This effectively explains why brands and companies are making the exodus to online media because of its large concentration of consumer attention and interest. Channelling those to potentially convert to favourable decision making and online retail action is naturally a beneficial one that could translate to profitability and growth for online businesses. If you own one such online business, these percentages would definitely mean a lot.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.