Interactive or 'shoppable' images and videos have recently been experimented with by several large players, including IKEA and Gucci. Shoppable images create a vision of how products will look in the place where they are meant to be placed. So rather than browsing through an array of product pages to look at images of chairs, tables, sofas, customers can browse through images of a fully-furnished home, tastefully designed with a selection of products available from that company – each product viewing in its natural setting, with of course a clickable link from the product image to the product page. Shoppable videos can be used in a similar way. With the typical high-production values of a fashion video, a company can display this season's must have products – the difference being that the products in the video are clickable (even as the video plays) and when clicked, bring the viewer to the product pages of the selected product.
Swathi Burugupalli
12DCP-115
+91-7840085065
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