Learning in First class : E-Bus

Dear Sir,

PFA the learning in the first sessions of E-Business.

In our First session, we touched upon the history of e-business, how it has evolved over the years, and how the history has repeated itself.

1996-2000: Innovation was the focus, and no monetary returns.

Catered particularly to B2C segment

Example: Britannica encyclopedia, Nabster etc.

2001-2008: Focus shifted to Cost Saving

Dotcom bubble bursted, VCs wanted their money back, and websites were getting closed. Banks were funding the transactions. This era catered mainly to the B2B segment.

2009: Focus again shifted to the Innovation and B2C segment

A different era has arrived in which intermediaries has reappeared and that was called the era of Re-intermediation. And market was not called B2E2C.

You told that 3 years in regular market is equivalent to the 1 year in online space. Mobile has evolved as a good platform of interacting online. India has become a 4^th largest market in the world where people are accessing the internet through mobile.

We discussed the success story of Yebhi.com how they penetrated the market as some shoe business with their USP as shoe size and soon achieved success and ventured into multiple segments like apparels etc. We spent a lot of time understanding the business model of popular sites like zomato, snapdeal, homeshop18, fernsnpetals.com, Phoolwala.com

We even discussed how Porter's five forces model becomes different in case of e-business, and buying power of channel partners plays a important role in the whole dynamics. 

We also discussed how baazi.com started in India, copying the model of ebay and later was eaten up by ebay.com.

The concept of "Fulfillment to order" and ARIBA network was also explained in the class.

 

Regards,

Parag Agarwal

12DM-191

E-Bus, Section-B