Affiliate Marketing
Like all other major Internet trends, the affiliate marketing industry is also a decade late in the Indian market, but the good news is, we are seeing some real action on this front now. A lot of this action is led by leading e-commerce players in the country who have started to realize that affiliate marketing can ring in good numbers if it is given its due as an important sales channel.
With the growth of Internet technologies, it has become extremely easy for e-commerce stores to add an affiliate program to their business. Thousands of online stores globally have leveraged affiliate marketing to increase their sales by several percentage points and today most major e-commerce players in India also have either a private or a public affiliate program.
E-commerce stores pay a percentage commission for every sale that affiliates drive their way. So if a store knows that they make 20% profit on sale of a t-shirt (including all taxes, logistics, and marketing expenses) – they can very well afford to give an affiliate a 10% commission per t-shirt sold via the referral. Which is why, affiliate marketing is sometimes also referred to as performance marketing. Affiliates only get paid when they perform (drive sales/leads).
These days the amount of money e-commerce players spend on marketing is being closely scrutinized. However, most marketing and advertising channels have no guaranteed ROI metrics. An e-commerce store may decide to spend money on TV ad spots but it is virtually impossible to judge the ROI of such a campaign beforehand. On the other hand, affiliates as a sales channel, only get paid when they perform.
Apart from sales, affiliate marketing also works wonders in building a brand. If a popular blogger decides to become an affiliate and puts up banners about a store's products on their blog – it builds instant credibility about the store in the minds of the readers of that blogger.
If the rising trend of affiliate marketing in the 'Internet-developed' countries is any indication, it is imperative that e-commerce stores in India also start paying close attention to affiliate marketing as an effective sales channel.
Publishers in India are always looking for new ways to monetize. Many publishers have already monetized their websites via affiliate programs of leading e-commerce stores in India like MakeMyTrip, Yatra, Flipkart, and Amazon.
It is high time the smaller and niche online merchants also get on their surfboard and get ready to ride the affiliate marketing wave.
Dear Sir,
Below is the 2nd blog for e-business
Top 5 E-Commerce Trends For 2013
1. Localization of Small Businesses
Online business is no more just serving customers over large geographies. It can also be serving to niche markets and providing totally localized user experience. It can be the language, traditional design aesthetics, local offers, local products and services etc.
For small businesses, this is a very good sign to attract more customers and generate more revenues
2. M-Commerce
Responsive Web Design is the new technique that is helping businesses to maintain a common website for both its desktop as well as mobile platforms. This can make the website adapt itself to the screen size ensuring same experience through different devices.
3. Increased Online Security
Increased use of online payment mechanisms such as PayPal increases the security, which in turn leads to increase in the number of new online shoppers and the number of financial transactions that are conducted online.
4. Interactive Products Display in place of Images
Consumers cannot exactly judge product with their images, as there are many products at their disposal. Instead, demo videos will be used mostly on social media where these videos can also be shared.
5. Content rules
The main characteristics of the content of the website would be
- Highly readable
- Concise content
- Appeal to the short-attention spans of the visitors
- High-quality
- Highly engaging
With the dramatically increasing number of e-businesses everyday, it is very important to differentiate your business from others' to gain customers. Providing better user experience consistently across all the platforms can only do this.
Regards,
Swathi Burugupalli
12DCP-115
+91-7840085065
No comments:
Post a Comment
Note: only a member of this blog may post a comment.