Talking about online food retailing in India, everyone is logging in and leaving no stone unturned to capture the market. We have seen dominoz pizza hut and other retailers going online using websites and mobile apps to take orders from the customers, but now it is time for bakeries.
Several e-commerce platforms that retail food have gone bust over the last few years, but the sudden spurt in bakery chains and the sheer size of the bakery industry gives companies the confidence that selling cakes online and on mobile will click.
Of late, home bakeries and startups have been mushrooming with several professionals and graduates turning bakers. The overall bakery market, valued at around Rs 8,500 crore and growing 12-15%, is estimated to reach Rs 15,000 crore in 2014-15, data with Technopak Advisors said. Major product categories include biscuits, snacks, cakes, pastries, rusk and savouries such as puffs. Startups are, however, adding categories like cupcakes, strudles, waffles and doughnuts.
These home-bakeries and bakery chains are giving the large but unorganized market some shape, and going online is step one. Close to 90% of the market is now unorganized.
"Today, you can order a cake and flowers online, but you don't know where the cake is from and what kind of cake it will be. That will change when people like us come online. So you can see it, you have perhaps had it in the store," he said.
The company's products are now available on sites like delyver.com and its website is being revamped now to incorporate the entire range of products for online retailing. There has been a need for this but the company is starting only now, Malhotra said.
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Alumni
Shri Ram College of Commerce
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