Learning in class : E-Bus, 12DM-191

Dear Sir,

PFA the learning in the class of E-Business.

We discussed about the models of Apple, Facebook, Google and Amazon.

We reached the conclusion that what started as a core competency in these companies, now that thin line has been vanishing and all of these companies are targeting towards, achieving all and providing all to their customers.

For instance, Amazon has started to enter into cloud computing, where its core competency lies in selling books at cheaper rate. Facebook has ventured into a gifting space, where it was a Social media platform.

Google which started as a search engine, has started to come under the scanner of providing social media platform in form of Google+, YouTube, etc.

Then, we discussed, how different companies are preferring different mediums for their  promotion on Facebook, Google. When each medium should be used and why?

After that, we were asked to make, a presentation on any campaign, which was run on these platforms, and why the company chose that platform only, in the form of an assignment.

Regards,

Parag Agarwal

12DM-191

E-Bus, Section-B