9 advices for successful internationalization of its e-commerce
Every day, we see the introduction of a multitude of small companies in foreign lands. Does this mean that any trader can succeed in an international strategy reflecting its website and by partnering with a local partner? The answer is no. A concept that is all the rage in France may be a flop in India.
While some people close to the game of internationalization, many companies go to bankruptcy, taking unnecessary risks and ignoring the basic rules of international launch. Prior to any decision, so be aware that it is strategic positioning.
To answer this question, here is an overview of 9 key points to consider:
The assortment: a study of the market to know the brands and the most purchased and used as well as their seasonal products is essential.
Locate and not translate: it is not enough to translate; we must find the relevant expressions. The same tone is important. Where in Spain we say "Hola Juan ", in Germany it will be «dear lady XX".
Legal: taking into account the legislation in force and is the legal basis. Why do not hesitate to validate the site by a local law firm. Some offer deals e-commerce verification and draft Terms or the text on data protection .
Prices, VAT, customs duties: the price levels can vary by country and a VAT rate of 25 % can weigh a price. Similarly, we must learn about the revenue from which it is necessary to make a declaration of VAT in the country in question and therefore require a number of local VAT. Do not hesitate either to be accompanied for the management duties.
Payment methods: very different from country to country, they are part of the fundamental criteria of internationalization. Implement the usual modes of payment of the country can significantly increase conversion rates. Again it is important to have a partner that can provide centralized all these means of payment.
Modes: home delivery, express or relays have become standard to establish in each country with local actors with a WAN. For this it is interesting to go through a specialist transport.
Services: adapt its services and client based promise habits of the country is the key to success: hotline free / pay, hours of operation of the hotline, delivery available or not, time reference, repayment...
Returns: consumption patterns vary considerably across countries.
The quality labels: getting established labeling by local authorities as Trusted Shops or Confianza Online is an ideal tool to reassure its customers.
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