OLX and Quikr: Neeraj Kumar. 12FN-079

I found a good article on OLX and Quikr  business model, so I thought to share with you. Below is the link.

 

http://techcircle.vccircle.com/2012/11/08/olx-versus-quikr-how-do-the-two-classifieds-sites-stack-up/

 

Other Key Points are:

Segment: Online classifieds market (23.54 billion in 2012,  5% to the overall digital commerce market in India, Expected to grow by another 30% to reach INR 30.61 billion by end of this year )

 

1. Both of them follows C2C model.

 

2. OLX main revenue generation is through Advertisements only. Premium listing services has been temporarily stopped. Quikr Still has premium listing services and is also in Lead Generation business.

 

3. Mobile phones as strong channel of business. Last year claims shows that on Quikr 25 percent users are logging through Mobile apps whereas for OLX it is 45 percent.

 

OLX has much bigger volume than Quikr in terms of traffic. I have also attached the current google trend.

 

Best Regards,

Neeraj Kumar

EBUS- Section:A

PGDM 2012-14

IMT Ghaziabad