(12FN-029) E-commerce websites: Improvement strategy

With the increase in usage of mobile phones and internet on such mobile platforms, users across the globe are purchasing more than ever on the net.

These are some tips for E-commerce websites in order to tap the latent needs and leverage on the growing consumer market.

> Create a User - Friendly Experience

First impression may be the last one. A user should be given a platform where he/she can easily navigate through the various products avaible for sale. Also, the experience must be glitch free without any flaws. The user interface should be simple and organised. Keeping it simple is the key. Websites should be designed so that even kids can walk through them easily. Infact, recent researches have shown that its not the kids but the elders that find buying online complex and cumbersome. Websites should be designed so that they attract and not defer the buying decision.

> Use social media Marketing

> Keep evolving

As the online marketplace evolves, so must businesses that want to stay a step ahead of the competition. Continuously listening to customers, keeping up with the latest trends, analyzing metrics and conducting vigilant research help companies stay up-to-date with emerging technologies and effective strategy. Experiment with new tools and make tweaks in real time to improve the experience for your users and the bottom line for yourself.

> Feedback, Feedback and more Feedback

It's Ok to miss out on all other aspects of an e-commerce websites. The one that you can't afford to miss is taking feedbacks. Even if your website is the best according to your standards, it may not be suitable for all your customers. Without feedback, there is no room left for expansion and improvements. Feedback helps consumers connect directly with the providers of the service. Theres no doubt that most of the feedbacks might not be of any actual use, but it is the one in million feedback that can help you transform your business for the good.

-Arjun Mohan,

 12FN-029