E Business Blog entry

e-Commerce in India

e-Commerce in India has evolved in the past years and has experienced an exponential growth. Growth in the internet penetration and rise in income levels have been 2 of the major driving factors responsible for the growth of this particular industry. The e-Commerce market of India is expected to grow at 33% in the year 2013. A lot of companies have started investing heavily this industry which has resulted in a cut throat competition among the existent players in the market. The Indian e-Commerce industry is expected to witness a lot of innovations, companies that focus more on customer experience and security levels will be clear winners.

 

 

Major industry segments:

·         Online Travelling

·         e-Tailing

·         Financial Services

·         Classifieds

·         Other Segments

 

Current Market Size:

Latest Trends in e-Commerce in India:

Bridging the product experience gap for the customers and helping them select from a variety of options.

 Social media presence is becoming more about Online Reputation Management and less about creating a buzz and catching attention of the audience.

Shoppable images and videos that help customers visualize how they product will look at the place it has meant to be placed.

Heavy investments are being made in order to increase the security levels of the portals and have a safe payment gateway.

e-Commerce companies are giving a lot of importance to their mobile applications due to growing trend of smartphones.

Concept of 'brand stores' is getting popular that helps local retailers to reach out to the audience buying online.

 

Submitted by:

Raunak Narang

12DM-117

Section B