In a move to further strengthen its presence in the premium designer apparel segment, India's leading fashion portal Myntra.com today marked the official launch of the new clothing collection 'Indian by Manish Arora' on its platform. The recently launched designer wear by Manish Arora will be featured exclusively online on Myntra.com starting December 17, 2013.
This association highlights Myntra.com's continuous efforts to make fashion more accessible not only to the existing consumers of premium and affordable luxury brands, but also taps into the aspirational clientele in Tier II and III cities, who are increasingly shopping online. Aficionados of the designer will now be able to access 16 exquisite designs, delicately crafted in Chanderi, Crepe and other rich fabric blends only on Myntra.com. 'Indian by Manish Arora' ranges between Rs. 2,200 to Rs. 14,950.
Speaking on the association, Ashutosh Lawania, Co-founder, Myntra said, "Indian by Manish Arora is the latest addition to the vast range of products Myntra.com offers to fashion lovers across India. The trust and enthusiasm that customers have demonstrated on Myntra.com makes it a natural choice for world class designers like Manish Arora, allowing them to reach out to every aspiring Indian woman who seeks contemporary, colorful and vibrant apparels."
Manish Arora during the official unveiling said, "I am very excited to launch my contemporary Indian wear brand 'Indian by Manish Arora' on Myntra.com as this will enable a much larger audience to view and purchase my collection online. I can see a very long term relationship with Myntra to offer something very special to the online customer."
Access to popular designer wear, which was until now restricted to people living in metros, is now at the fingertips of consumers across 480 cities in India through Myntra.com. Last month, Myntra.com joined hands with renowned designer, Rohit Bal to launch Biba by Rohit Bal and more recently with Bollywood actor Hrithik Roshan to exclusively manufacture and retail his active lifestyle brand HRX.
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