Branding Brand, the leading mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Black Friday, which showed continued growth in consumers shopping on smartphones.
The Branding Brand Mobile Commerce Index identifies retail trends across a sample of Branding Brand's clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.
According to Branding Brand, 152 smartphone-optimized sites produced the following Black Friday results:*
- 9,319,715 visitors (66.62% iOS; 32.97% Android)
- 60,992,791 page views (65.86% iOS; 33.67% Android)
- 174,111 orders (70.59% iOS; 29.15% Android)
- $93.20 average order value ($94.18 iOS; $90.88 Android)
- 34.36% of total e-commerce traffic came from smartphones
*The above numbers do not include data from Branding Brand apps or tablet properties.
Compared to 2012, the Branding Brand Mobile Commerce Index showed the following year-over-year gains for the 46 smartphone sites tracked during both periods:
- Visits increased 75.65%
- Page views increased 88.32%
- Average order value increased 22.08%
- Mobile sales increased 186.54%
"We're continuing to see strong performance across our sample of retail smartphone sites," said Chris Mason, co-founder and CEO of Branding Brand. "Mobile is quickly becoming a larger piece of the pie."
Vineeth R Tengse
12DM-169
EBUS-B
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