The new era of .beauty and .cola domain names-
No more .com, .in, .net, .org and host of other domains that have existed across the web.
There is a new shift in the domain names and the Internet Corporation for Assigned Names and Numbers (ICANN) is in process of issuing new top level domains (TLD) that correspond to brands, affinities, emotions etc. like .beauty and .cola.
Now that internet has become the primary source of information, companies would be looking to get a domain in their field registered with them leading to explosion in domain names. For example L'Oreal would be eyeing at .beauty and COKE at .cola so as to secure their brand relation and ensure others do not.
With every new private TLD (top level domain) name coming up , companies would be bidding against each other.
The new TLDs will be issued under the authority of ICANN and anything between 300 to 1000 new domain names can come up in the new future. The registration procedure would be done in batches of 500 and in case there is multiple interested parties, bidding process will decide who gets it.
Once a company gets the rights to a particular domain name, it to his discretion to allow others to use it for a fees or to reserve solely the domain for itself.
-Karanveer Singh Khosa
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