The following is an article published on SiliconIndia.com elaborating how e-tailers are helping boost business for SMEs in India.
With e-commerce in India booming at a tremendous pace, small businesses have found the next dimensional gates of growth as Flipkart, e-bay, Amazon and other prominent players are providing online market place for SMEs. The e-tailers connect the sellers with the buyers for a commission helping them mutually. There are many sprouting businesses which survive purely depending on online market place.
The e-commerce sites provide small scale retailers, who do not have the sufficient resources to set up a physical store- a space to market their products. There have been examples where the small scale businesses have rocketed after partnering with e-com giants. Amazon was the latest to kick into the Indian online market space. The world's largest retailer earns 40 percent of their revenue by selling others goods.
The e-commerce sites provide small scale retailers, who do not have the sufficient resources to set up a physical store- a space to market their products. There have been examples where the small scale businesses have rocketed after partnering with e-com giants. Amazon was the latest to kick into the Indian online market space. The world's largest retailer earns 40 percent of their revenue by selling others goods.
Indian e-commerce site Flipkart also exists in the scene by selling others goods, along with theirs. Pragya Singh, associate director of retail, Technopak Advisors, a retail consultancy says that "Online marketplaces come with a ready customer base and provide a level-playing field for small and large retailers"
An explosion in the online market place can be expected in the near future. Increase in the number of online sellers helps e-tailers a lot. "More sellers bring more choices and add depth to each category," says Bansal of Flipkart.
Most sellers say that they were able to create a bond with their customers; giving their products an upper hand over the other multi-product brands. Yet, there online market in India still has a long way to improve. State wise varying service taxes, shipping regulations and the documents and required paper works still stands as stumbling blocks over the expansion of the online market pool.
Most sellers say that they were able to create a bond with their customers; giving their products an upper hand over the other multi-product brands. Yet, there online market in India still has a long way to improve. State wise varying service taxes, shipping regulations and the documents and required paper works still stands as stumbling blocks over the expansion of the online market pool.
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