Re: 2nd blog for E-Business (12DCP-115)

Dear Sir,

Below is the 2nd blog for e-business

Top 5 E-Commerce Trends For 2013

 

1.    Localization of Small Businesses

Online business is no more just serving customers over large geographies. It can also be serving to niche markets and providing totally localized user experience. It can be the language, traditional design aesthetics, local offers, local products and services etc.

For small businesses, this is a very good sign to attract more customers and generate more revenues

2.    M-Commerce

Responsive Web Design is the new technique that is helping businesses to maintain a common website for both its desktop as well as mobile platforms. This can make the website adapt itself to the screen size ensuring same experience through different devices.

3.    Increased Online Security

Increased use of online payment mechanisms such as PayPal increases the security, which in turn leads to increase in the number of new online shoppers and the number of financial transactions that are conducted online.

4.    Interactive Products Display in place of Images

Consumers cannot exactly judge product with their images, as there are many products at their disposal. Instead, demo videos will be used mostly on social media where these videos can also be shared.

5.    Content rules

The main characteristics of the content of the website would be

-     Highly readable

-     Concise content

-     Appeal to the short-attention spans of the visitors

-     High-quality

-     Highly engaging 

 

With the dramatically increasing number of e-businesses everyday, it is very important to differentiate your business from others' to gain customers. Providing better user experience consistently across all the platforms can only do this.

Regards,

Swathi Burugupalli

12DCP-115

+91-7840085065