Learnings:12IB-022,Section C

Dear Sir,

PFA the learnings from the last class.

E-commerce models working in India

The success or failure of a e-commerce business in India has mainly depended on three factors:
a)Supply Chain
b)Marketing/Advertisement
c)Mode of Payments

These factors are majorly influenced by the Government Policies, Venture Capital Funding, Access and Demographics. The interplay of these 4 forces has lead to evolution of four models of E-business which are successful today in India.

1) Standard -In this basic model; the products are listed on the web portal and customer browse and buy the products .An example of this is flipkart ( http://www.flipkart.com/).

2) Deal Based-In this model; the companies are focusing on providing lucrative deals across product and service categories. An example of this is snapdeal (http://www.snapdeal.com/)

3) Club Based-In this model; the sites position themselves as private shopping clubs. Only the members are allowed to shop and purchase. An example of this fashionandyou (http://www.fashionandyou.com/)

4) Market Places-In this model; the sites bring together buyers and sellers and serve as a platform for their interaction. An example of this model is ebay (http://ebay.in/)

 

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Regards,

Himanshu Minda

12IB-022

E-Business(Section C)

PGDM (2012-14)-IMT Ghaziabad

+91-7503139680