Blog Entry

Key Learnings: Egg Model

We discussed about Egg model in last Lecture. Egg model basically consists of the Core, the white part and the outer shell, which is made up of government and society as a whole. We discussed that by change of policy, how the model changes. Following are the examples:

1.       Selling Online Medicines in India was not allowed. However, rest of the world OTC medicines products were also sold online. Now with change in policy it is allowed in India, subject to the verification. Hence the whole model changes.

2.       In India, credit card is accepted in two ways. Firstly, in the presence of the customer, where customer acknowledge and accept. Hence, risk is lower. Secondly, if used by other's just 16 digit credit card number and CVV was required. Hence risk was quite high. But Now RBI has backed it with OTP and security pin. Hence more trust is infused and the whole system is set to change.

We also discussed 8 key Elements of the Egg Model. Namely:

1.       Value Proposition

2.       Revenue Model

3.       Market Opportunity

4.       Competitive Environment

5.       Competitive Advantage

6.       Market Strategy

7.       Organizational  Development

8.       Management Team

 

We took specific cases such as Google Maps, Gopepper, Instacart and understood their Value proposition, Business model etc. We also discussed the criticality of timing to enter the market which was clearly depicted by the Webvan.

Hence, in this competitive world slight changes in the model, change the way business happen.

 

Ashish Kansal                                   12FN-033                                             +917503139500                 IMT-G