E-buss_blog entry_1

Dear Sir

 

Here is my first contribution to your blog.

 

In our initial sessions, we covered the history of e-business, how it evolved over the years, and how the history repeats itself. We discussed the success story of yebhi.com, how they entered the market as bigshoebazar.com with their USP as shoe size and soon success touched their feet and they started with apparels also. We even discussed the business models of nabster, zomato, snapdeal, homeshop18, ferns and petals, phoolwala.com to name a few.

 

Moving on, we discussed how Porter's five forces model different in case of e-business, and the introduction of buying power of channel partners. The increase in their buying power is tremendous and other forces have to interact with these channel partners to be in existence.

 

Further we discussed four key stages e-commerce business models which is value cluster and target group, market space offering, resources, and financial model.

The Egg Model for E-bay was discussed in great detail. The core value being abundant choice and great deals, followed by benefit of large number of suppliers, efficient logistics, trust, payment methods, rating and reviews page, wide reach to customers and capabilities like onsite marketing, CRM, SEO, SEM, portals, strategic partners like Blue Dart, India post, etc.

The session ended with an open question to ponder over that although e-commerce industry shows us the rosy picture that it is growing rapidly being a ten billion dollar industry but is it actually worth it? Is it really acceptable to pamper the customers with so much discounts? And especially the Indian customers as they are being provided with much more variety, at quite lesser rates, apart from so many options to make payments.

 

Thanks & Regards

Astha Gupta

12DM-041