Blog on Google Analytics

Dear Sir,

Please find below my blog post on Google Analytics.

Google Analytics: Empowering E-Business

The growth of the Internet and broadband connectivity has given birth to a new business model, more popularly known as e-business. In the past decade we have witnessed the spawning of thousands of websites offering products or services online.

To grow the business into something truly rewarding one has to explore the realm of site security, digital certificates, server farms, website quality assurance, redundant networks, checking for broken links, monitoring for spammers and hackers just to keep the site up and reliable.

Is this new business model at all feasible? Thanks to content management system the need of coders, developers or designers has become redundant. Just about anyone can put up a website in the World Wide Web. But how can one measure if these websites are achieving the objectives they were put up for? How can the owners of these sites measure the number of unique visitors on their websites? How to find what people like on their websites? What are the things that the visitors are actually looking for?

Google Analytics has come up with the answers!!

Through Google Analytics report one can answer critical questions like,

<![if !supportLists]>·         <![endif]>Where in the Funnel Path do people tend to leave?

<![if !supportLists]>·         <![endif]>What is turning them away?

<![if !supportLists]>·         <![endif]>Are there design elements that don’t work here?

<![if !supportLists]>·         <![endif]>Which funnel paths convert the best?

People are empowered with all the required site data which would help them know,

<![if !supportLists]>·         <![endif]>How many visitors reach a page?

<![if !supportLists]>·         <![endif]>Understand where visitors may be falling off the path along the way

<![if !supportLists]>·         <![endif]>Which marketing campaign or referral converted the most visitors?

<![if !supportLists]>·         <![endif]>Geographic location of converted visitors

<![if !supportLists]>·         <![endif]>Keywords that lead to goal conversion

A Google Analytics report would typically contain the following:

<![if !supportLists]>·         <![endif]>Site Usage

<![if !supportLists]>·         <![endif]>Traffic Sources Overview

<![if !supportLists]>·         <![endif]>Map Overlay

<![if !supportLists]>·         <![endif]>Visitors Overview

<![if !supportLists]>·         <![endif]>Content Overview

Google has once again come up with a wonderful tool, a tool which empowers e-business. With all these data provided by Google Analytics the scope of e-business today has become limitless.

Thanks & Regards,

Rik Rakshit

12FN-103

PGDM-Finance

IMT, Ghaziabad

Mob: 7503139207