1st blog for E-Business (12DCP-123)

E-commerce adopted the use of social media early on, but for a long time social media has been about eyeballs, offers and other ways of grabbing the attention of potential customers. The thinking was that wherever the customer is, your brand should also be. But, your brand's online reputation management (ORM) must be characterized by the existence of one seamless 'voice' across all channels: Facebook, Twitter, Linkedin and so on. Customers in 2013 will more and more value brands that stand for something, or are differentiated in ways other than low prices and wide product ranges. ORM across social media platforms has been a focus and companies more and more will understand the value of this in 2013.

Vaibhav Agrawal

12DCP-123

+91-7840085066